What this is
All good. Mostly.
The look and rules for TBGC, taken from the sun-bleached holiday-club zine: chunky type, faded colour, shiny red page bars. Made to be built by hand and used fast.
TBGC is a run club that looks like a package-holiday magazine from 1996. Everything is a little too bright, a little too loud and completely sincere.
The name
Todo bien is Spanish for “all good”. It fits a holiday club perfectly and carries no city, so it travels.
The device
The Thumb. A cartoon thumbs-up hand. It means “todo bien” and “you’re in”. It always travels with the name: in full, or as TBGC next to it.
The format
Seasons are issues. Winter 2026–27 is Issue 01. Every event is a page, and every page ends with an exclamation mark.
Same recipe as the Holiday Club mark: a chunky Cooper-style serif, cream and yellow letters with a red edge and a white outer line, sitting on a blue sweep, with the club name in a red pill. The shapes are a typographic stand-in, so redraw the letters by hand when you’re ready and keep the layers: white outline, red outline, fill.
The naming rule
Write Todo Bien Golf Club in full, or use TBGC together with the Thumb.
Never TBGC on its own, never the Thumb on its own. The Thumb alone is not recognisable yet. This applies to logos, icons, avatars, stickers and merch.
Stamp · full name in the ring, Thumb in the middle
Short form · TBGC + Thumb, for avatars and small spaces
App icon · TBGC + Thumb on blue
Clear space
Keep the height of the “Golf Club” pill free on all sides. Minimum width: 90px on screen, 25mm in print. Below that, use the short form: TBGC with the Thumb.
Rules
The logo always carries its own blue sweep and white outer line, so it works on paper, photos and colour panels without a patch. The drop shadow is optional and always hard-edged. On merch the stamp can stand in for the full logo.
Never
Stretch or squash it
Recolour it
Re-set it in another typeface
Add a flag, ball or club cliché
TBGC on its own, without the Thumb
The Thumb on its own, without the name
The palette is a holiday brochure left in a car window: warm cream paper, tomato red, pool blue, butter yellow, with a deep brown instead of black. Colours are slightly faded on purpose. Put a pale gradient behind panels (sky to cream, butter to cream, blush to cream) and let a white light streak cross a page now and then.
Faded backgrounds
Text pairs that pass (WCAG AA, normal text)
Rule: never put brown on tomato, or tomato on cream, at text sizes (3.4 : 1 and 3.8 : 1). Tomato is for big headline letters that have a brown shadow, and for fills that carry cream text on the darker bar red.
Nothing futuristic. Headlines are a heavy slab serif with a stacked 3D shadow, the way a holiday brochure shouts. The logo face is a soft, round Cooper-style serif. Body copy is a normal friendly sans. All are free on Google Fonts. The closest match to Bellissimo’s exact headline face is a licensed western-slab; swap it in if you find one.
All caps, stacked 3D shadow in brown ink, tilted 2–4°. One word per colour: butter, pool, tomato. Always end with an exclamation mark.
The soft Cooper-style serif is for the logo, pull quotes and short jokes, set in sentence case with a hard shadow.
Plain bold caps for dates, scores, credits, captions and the red page bars. Tracked +9%.
Body copy is plain Archivo at 16–18px, lines near 65 characters, line height 1.5. Keep it short and put it next to something loud.
Never more than three voices on one layout.
Scale
Take the Holiday Club cover as the model: a real person doing something ordinary with full commitment, direct flash, hot colour, a washed-out highlight, a slightly sunburnt feel. Captions in chunky type sit right on the picture. The frames below are placeholders for the mood and crop, not final pictures.
The kit is small so the result stays recognisable. Every loud element has lining: a stacked shadow, a white outer line, or a double border. Use three or four pieces per layout and tilt them.
Limit: one big headline, one sticker or stamp, and one banner per layout. Everything else stays calm.
Four quick mock-ups. Names, dates and scores are examples, not final.
Instagram · event post
Ticket · event entry
Todo Bien Golf Club
Event 01!
bring someone not stiff
Wed 18.11 · Flight · 19:00
Teams drawn on the night
WhatsApp · invite
App · leaderboard
The app uses cream cards with double lining, a red bar on top, the leader in butter, slab numbers. Flat and hard-edged, with no soft shadows.
We write like the cover lines of a holiday brochure that knows it’s ridiculous: big promises, short sentences, exclamation marks, one dry joke. English throughout, with the odd Spanish word. We poke at golf’s manners, never at people.
Partners and sponsors
Stelz, Fella Clothing, Kaddey and whoever follows keep their own logos. Place them on a cream patch in the footer strip or as a taped sticker with “presented with” in bold caps. Never recolour partner logos, and never let one partner take over the tomato red on a layout.
| Item | Proposal | Needs |
|---|---|---|
| Final logo drawing | Redraw the letters by hand, keep the layers: blue sweep, white edge, red edge, fill | Dave |
| Exact headline face | Alfa Slab One is the free stand-in; look for a western-style slab to license | Dave |
| Domain, Instagram handle | Check todobiengolfclub and @tbgc variants before printing anything | Dave, Kaj |
| Trademark | Quick search for “Todo Bien” in clothing, sport and events classes | Dave |
| Colour in print | Proof the faded palette on uncoated stock before the first run | Printer |
| Zine cadence | One issue per season, numbered, 7 event pages plus members | Dave, Kaj |
| Photographer and style | One named photographer for Issue 01, direct-flash look | Partners |